My Portfolio
About Me.
Since graduating Pittsburgh Technical College in 2015, I have worked in multiple industries including health and wellness, print agencies, hydraulic filtration, and finance. Creating designs that help solidify branding and push long-time companies out of their comfort zones is one of my favorite challenges. After discovering the power of Search Engine Optimization, I worked to increase traffic sessions 4,500% within two years completely organically. My love for design knows no bounds, whether B2B or B2C, I am willing to accept the challenge.
Employment History
June 2023 - January 2024
Marketing Director
Starbanco Business Finance
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Analyzed website and social media analytics to identify trends and opportunities for improvement
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Managed and maintained relationships with clients, vendors, and other stakeholders
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Performed competitive analysis to identify gaps in the market and develop strategies to capitalize on them
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Wrote compelling copy for email campaigns that resulted in a 2% increase in click-through rates
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Created a comprehensive style guide that improved the consistency of the company’s branding across all channels
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Utilized a variety of software to create high-quality visuals, including Adobe Photoshop, InDesign, and Illustrator
February 2020 - June 2023
Marketing Supervisor
Schroeder Industries
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Assist in the development of print and digital marketing materials, including, but not limited to product/application literature, marketing kits, specific product promotions, product literature, advertisements, presentations, posters, catalogs, press releases, price lists, other marketing documents, etc.
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Developed concepts, graphics, and layouts for product illustrations, company logos, etc.
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Created SEO-enriched landing pages for multiple sections of the company website that assisted with increasing website traffic by 4,500%.
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Assist in the coordination of trade shows and demo materials as directed.
June 2018 - February 2020
Graphic Designer
Nature's Warehouse
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Wrote copy for social posts with 100% grammatical accuracy
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Presented performance reports from advertising campaigns
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Actively developed rebranding of company quarterly catalog and established branding guidelines
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Worked closely with marketing department to strategize new advertising concepts
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Traveled to conferences to keep abreast on new design trends